Daraz Pakistan Verified by FinadJobs

Digital Growth Marketing Manager

Karachi, Daraz Headquarters, Karachi • Hybrid • Full Time • PKR 160,000 - 240,000 /monthly

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Job Overview & Description

Lead user acquisition and paid media performance marketing for Daraz Pakistan's flagship e-commerce mega sales and continuous brand initiatives.

Key Responsibilities

• Manage multi-million PKR monthly ad spend across Meta Ads, Google PPC, and TikTok.
• Run A/B tests on creative assets, landing pages, and funnel conversion rates.
• Collaborate with product and BI teams to optimize Customer Lifetime Value (LTV) and CAC.

Requirements & Skills

• 3+ years managing large-scale performance marketing budgets in e-commerce or tech.
• In-depth expertise in Google Analytics 4, AppsFlyer, and Facebook Ads Manager.
• Strong analytical and data visualization skills.

About Daraz Pakistan

Daraz is the leading e-commerce marketplace in South Asia, connecting thousands of sellers with millions of online consumers across Pakistan.

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